Author Archives: Joziah

Mapping Out Your Social Networking Goals

When setting out to achieve anything as a marketer, it is always important to have some set goals. These will not only point you in the right direction but will also outline your trajectory allowing you to look at the small steps you need to take to get where you need to be. What’s more, they also allow you to measure your progress and to see what’s working and what isn’t. So how do you go about setting goals as a social media marketer? Let’s break it […]

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Using Reddit to Drive Visitors to Your Site

Reddit is a social bookmarking site that operates something like a cross between a forum and a social media site. As with either of those, it allows you to create your own profile and then share posts from around the web. And like a social media site, it lets you choose which content you want to see on the homepage when you log on. Unlike social media sites however, Reddit is not about updating people on what you’ve had for lunch but rather provides a series of […]

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Don’t Forget Forums as a Formidable Social Networking Source!

For many of us, the term ‘social media’ is practically synonymous with Facebook and Twitter. At the very least, we will tend to associate social media with analogues of these two big sites and generally we think of social networks as modern sites where you can log in and share pictures and status updates. In reality though, the web has been social long before Facebook was a twinkle in Mark Zuckerberg’s eye. When the web first exploded in popularity, people were already having discussions and debates about […]

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Which Social Network is Best?

When it comes to digital marketing, there are tons of different social networks to choose from – each with their own advantages and disadvantages. To cover just a few, you have: Facebook Twitter Google+ Tumblr LinkedIn Instagram Pinterest And this is before you’ve even covered some of the ‘less obvious’ social networks, or the networks that skirt the borders of how we define social media. These include: Reddit Snapchat Periscope Forums YouTube Vine So yeah, there’s a lot to choose from here… How do you know where […]

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How to View Your Social Media Efforts

Take a look at the social media marketing of any number of small businesses and you will likely see the same mistakes repeated over and over again. For a great number of these businesses, their social media ‘strategy’ consists of creating a Facebook site and then just posting short promotional updates as their status: “Find out why we’re the best EPOS system in the West!” “Serve more customers with our fast and efficient till system” “We can’t wait to help you improve your business!” And then strangely, […]

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How to Take Amazing Photos for Instagram as a Digital Marketer

Instagram has recently grown to become even larger than Twitter. This clearly indicates what an amazing opportunity the site represents for marketers, particularly those with something very physical to sell. But still you’ll find that a lot of businesses are reluctant to invest much time or money into the site. Why is that? Often it comes down to confusion over what type of content they should be creating and what type of content does well on the site. How to Take Great Photos Apart from anything else, […]

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Top Tools for Automating and Accelerating Your Social Media Marketing Campaign

Social media marketing can take a lot of time and effort. Especially when you recognize the sheer number of different social sites out there and the importance of treating each one differently. Thankfully though, there are also a number of tools out there that can save you time and that can even automate some aspects of the process. None of these tools are completely essential to succeed on social networks but any of them can help you to get better results from less work and as such […]

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How to Write Posts That Will Get Read and Shared

Social media marketing and content marketing go hand-in-hand. In fact, a lot of your social media efforts will likely boil down to creating blog posts and articles and then sharing those with your audience. However, in order for your content to get read and shared, you need to ensure that you are approaching it in the right way and that you have the right idea about what works on Facebook and Twitter and what doesn’t. And by ‘working’, what we really mean is that you’re creating content […]

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Affiliate Marketing on Social Networks

Social networks provide an excellent opportunity for affiliate marketers and can provide a large amount of direct sales. In fact, one of the simplest ways to start making money as an affiliate marketer is to pay for targeted Facebook ads and to send people who click on them to a landing page selling an affiliate product. As long as you get the targeting and the CPP correct, you can generate profit immediately and scale it up as much as you need to! But if you want to […]

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Using Social Networks to Drive Traffic to Your Offers

If you have a landing page or a squeeze page that is selling a product or collecting leads, then your business model will be simple: send as many people there as possible. The more people you can send to the page you just constructed – the page that has been constructed especially to convert visitors into buyers – the greater your turnover and your profit will be. Social media is a perfect tool for doing this but you need to use it correctly. Here’s how… Facebook CPA […]

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